Compliance

The questions a careful clinic owner should ask any vendor. Answered, in writing.

Messaging patients in a registered health practice is regulated, and it should be. Most vendors hope you won't ask. We'd rather you did, because our answers are a reason to pick us.

AHPRA · advertising in your name

Anything sent in your clinic's name is your clinic's advertising.

AHPRA's advertising rules apply to anything published in a registered practitioner's name, and AHPRA is explicit that it makes no difference whether a third party or an agency drafted it. If a tool sends it for you, your registration carries it.

So the templates we build for clinics follow three rules with no exceptions:

They never solicit reviews or testimonials. Asking a patient to leave a public review of a regulated health service is where practices get into trouble, so our templates simply never do it.

They never mention treatment outcomes. No "get back to feeling great", no recovery claims, no before-and-after framing. A reminder is a reminder.

Recall never fires on a blanket timer. AHPRA names recall notices as advertising, and messaging your whole lapsed list on a schedule is the kind of indiscriminate prompting the National Law prohibits. Recall in our builds fires on a clinician-set signal: a recall flag, a care-plan review date, a referral expiry your practitioner chose. The clinical judgement stays with the clinician.

In plain terms: we treat every message as if AHPRA will read it with your name at the bottom, because as far as the rules are concerned, that is exactly what it is.

Clinical boundaries

We schedule follow-up. We never make clinical calls.

Nothing we build identifies who needs care, ranks patients by condition, or triages anyone. When our messaging adapts to a patient, it adapts to one thing only: how likely their own attendance history says they are to miss an appointment. Never their condition, never their notes.

In plain terms: the system decides when to send a reminder. Your practitioners decide everything that matters.

Consent and messaging law

Patients hear from you because they're your patients, and they can stop it instantly.

Messages go only to your own patients about their own care and bookings, through details they gave your clinic. Every message carries a working way to opt out, and an opt-out is honoured immediately, permanently, and across every workflow, not parked for later. We build the suppression first and the campaign second, in that order, because that is the order the law cares about.

In plain terms: if a patient says stop, everything stops, that day, for good.

Data handling

Your patient data stays yours, and stays in your systems.

We connect to your booking system through its official interface, with access you grant and can revoke. Patient records are not copied into marketing tools, not enriched, not sold, and not used for anything except the workflows you signed off. If we part ways, the message templates are yours and the access gets switched off.

In plain terms: we work inside the fence your PMS already built, and you hold the gate key.

Why we publish this

Because the cheapest vendor usually can't.

Everything on this page costs us nothing to promise and a lot of discipline to keep. It's also a due-diligence checklist: put these same questions to anyone else quoting you, and ask for the answers in writing. If this is the kind of thing you'd rather have settled before a tool touches your patient list, we should talk.